Fish Factory: Striving to be Different

When Fabian Benvenuti refurbished his shop in Caerphilly, he started from complete scratch: the whole shop was gutted and stripped back to the bare walls so Fabian had a blank canvas to start again from.  This then gave him the chance to make his shop really stand out from the rest. ‘I wanted to completely refurbish and rebrand the shop; everything from the equipment to even the name of the shop,’ Fabian explained.  ‘The shop was called Trecenydd Fish Bar but I wanted it to be called something unique so I chose Fish Factory.’

An integral part of the refit was replacing the 29 year old fryer and Fabian took the opportunity to try a Dutch range: ‘I saw an advert for Florigo and went on their website so saw all the different styles I could have.  I was really impressed by the Sales Team and now that the range is in, I’m really pleased: it’s fantastic!’

Fabian chose a 4 pan HE island range with a 40cm griddle and he’s noticed a real difference with the product: ‘we had a good name before but the product is perfect now, really consistent: the product is cleaner and crisper.  The filtration is fantastic, really easy to use whereas it was a struggle before.’

Another strong feature to the refit was Fabian’s eye catching multi-coloured ‘bubble’ counter: ‘I wanted a water feature and thought that it would have more impact if it was incorporated into the counter.  There are only a handful of companies that do it in the UK and they normally only do features like this in high class restaurants.  In fact as far as I know, we’re the only takeaway in the UK with a counter like this!’

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