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More and more people are moving to a flexitarian and plant based diet, and with Veganuary starting next month is now the time to embrace this and add alternatives to your menu?

Throughout the year and especially in January, Veganuary encourages and supports people and businesses alike to move to a more plant based diet.

2021 saw the best year yet for people incorporating more plant-based foods in their lives.

586,000 people registered

566 new plant-based products launched

259 new vegan menus launched in restaurants and takeaways

The UK saw the biggest number of people trying Veganuary

98% who tried would recommend

A YouGov poll shows that 68% of Brits are actively trying to reduce meat and fish consumption and adopting a flexitarian lifestyle. These statistics are hard to ignore and by adding plant based foods to your menu could prove to be profitable and open up a new market for you.

It might not be for you and your business, however we’ve included some ideas for you if you do want to add vegan or plant based food options to your menu.

The internet is full of recipes for Vegan fish. If you want to make your own version then one of the easiest ways is by using a firm tofu. Recipes can be found online, all you have to do is Google ‘Tofish recipes’. If you don’t want to make something from scratch then there are plenty of products you can buy from companies like Quorn, Moving Mountains and many more – All you have to do is walk down your plant based aisle in your local supermarket or contact your food supplier.

What else can I offer?

The possibilities are pretty much endless. If you offer pies, sausages and burgers, then there are an abundance of plant based companies out there that offer this from Pukka, Beyond Meat and Moving Mountains to name a few.

Just remember to keep non-vegan and vegan cooking separate. This includes storing the products.

Turn your efforts into a story

People love a good story, and with all the hype of Veganuary simply let the word out that you now offer plant based food at your shop.

For more information on how you can get involved in Veganuary next month then visit their website here.